Storefront Design & Customer Experience

Shopify Store Analysis – Cabañas Campeche

Author

Carmen Lia Jimenez Rodriguez

Published

July 16, 2026

1 Executive Summary

Course: E-Commerce and Omnichannel Retailing Assignment: ITP-W07 Shopify Store – Assignment 5 Store: Cabañas Campeche Platform: Shopify

This report presents the improvements made to the Cabañas Campeche Shopify storefront to enhance its design and customer experience. The objective was to create a visually appealing, easy-to-navigate website that helps visitors discover cabin options and move naturally toward making a reservation.

2 Homepage Improvement

The homepage was redesigned to create a welcoming first impression for visitors. A large hero banner with a high-quality image highlights the natural beauty of Cabañas Campeche, while a clear headline and call-to-action button encourage users to explore the available cabins. The navigation menu was also organized into Romantic Cabins, Family Cabins, and Luxury Cabins, making it easier for visitors to browse the website.